Purpose
The module equips participants to design and deliver a unified advocacy campaign during the 16 Days of Activism, centering survivor voices and mobilizing collective responsibility across communities, institutions, and government.
Core Narrative
- GBV is a violation of human rights, dignity, and equality.
- Ending GBV requires shared responsibility and coordinated action.
Objectives
- Raise awareness: Define GBV, highlight prevalence, debunk myths.
- Promote prevention: Encourage positive norms, gender equality, respect.
- Provide support: Share services like hotlines, shelters, counseling.
- Ensure accountability: Push for stronger laws, policies, enforcement.
- Inspire action: Showcase success stories and champions.
Communication Channels
- Digital-first: Social media campaigns, hashtags, reels, infographics.
- Traditional media: Radio, TV, newspapers.
- Community engagement: Dialogues, workshops, marches, art exhibitions.
- Advocacy tools: Policy briefs, petitions, roundtables.
Techniques & Tone
- Storytelling: Survivor voices, role models.
- Visuals: Posters, infographics, explainer videos.
- Interactive formats: Webinars, live Q&A, panels.
- Symbolic actions: Lighting landmarks orange, ribbons, pledges.
- Tone: Survivor-centered, empathetic, hopeful, accessible, empowering.
Cadence
- During campaign: Daily digital posts, weekly events, press releases.
- Beyond campaign: Monthly awareness, quarterly advocacy, annual observances.
- Principle: Repetition builds recognition; vary formats to sustain engagement.
Fund-Specific Objectives
- Raise awareness of the We Are One Fund and its impact.
- Mobilise donations to collective and individual organisations.
- Strengthen credibility by showcasing collaboration among 15 orgs.
- Engage diverse audiences: donors, policymakers, survivors, communities, media.
Core Messaging
- Umbrella message: “Together, we respond, protect, and empower survivors.”
- Shelters: Safe havens save lives.
- Legal aid: Justice is protection.
- First response: Every second counts.